Yatlas, founded in early 2014, the Chinese name "Ya Rui", is in line with contemporary men's multi environmental clothing choice needs.
Yatlas, the independent high-end men's clothing brand, advocates pure, extreme and pioneering technology aesthetics. Update the classic single product with multiple functions, replace it with traditional wear and put it in a balance between outdoor function and commuting. The combination of unbounded innovation creates a new and multi environment clothing choice.
City function City functions
Following the seamless integration of design and technology, new adaptable forms emerge, innovative materials are widely used and performance enhanced, surface transparent, reflective, waterproof and other functional fabrics are better applied to the design.
Stealthy functional design makes functional attributes daily.
Durable enough to accommodate daily commuting; be low-key enough to fit in with the working environment; adequate enough to meet the needs of off duty entertainment.
According to the design concept of pure, extreme and pioneer brand, we should make innovative changes on the quality and profile of traditional classic men's single products with simple and unique fabric and tailoring.
The new middle class, 25 years old, -40 years old
A group of people who enjoy life, pay attention to quality and consume rationally.
They generally have super high aesthetics and personality, and do not follow blindly and have unique fashion judgement.