YATLAS-a contemporary independent menswear brand
Advocating a minimalist, practical and comfortable design concept, paying tribute to classics with better basic fashion;
Combined with sophisticated streetwear trend, to meet the needs of diversified dress requirements;
While guiding the future commuters to dressing ideas, it constructs the "Earth Citizen" worldview system, and shapes the contemporary new male dressing philosophy with YATLAS characteristics.
Commuting in the future, facing the future.
Earth citizens choose the future.
Cost-effective contemporary commuter/fashion menswear, blurs the line between commuter fashion and high-end streetwear.
It combines casual, trendy, street style with prudent simple high fashion temperament, and pays tribute to classic style, to portray fashionable and diverse image of urban intellectuals.
Pan 80-90 post-consumers, with good education background and international vision, focusing on personal image and life;
Those who seek for quality, with high-quality aesthetic taste, independent thinking and positive views, with a certain sense of social responsibility;
Millennials (core customer base) seizing on "heavy quality";
Aiming at the "re-social" Z era (potential customers).
Upgrade the basic demand for men's clothing in the Chinese market and re-empower new Chinese men.