Brand concept:

The brand was born in August 2012. In 2021, the brand was upgraded in an all aspects. The product concept "Explore, Grow and Play in all different ways” will influence Chinese children’s taste and creativity of life.

The new logo is released; it uses balloon as the prototype, the balloon forms to one “!” observing from different angles; it symbolizes children’s curiosity and freedom.

The "i" in gxg.kids means self, and the transformation "!" means richer and more interesting expression. We hope that children retain their nature and innocence, observe life, enjoy childhood fun, and express themselves bravely.

Our consumers:

The 80’s and 90’s parents whose children are from 3 to 12 years, and those who understand fashion, have requirements, and love life.

Product series:

Boy series - the street trend, the fashion movement inspired by color collision, childish comfort and rich children's flu.

The Girl series - inspired by fashionable fashion, childish trend and exquisite workmanship and tailoring.