Brand Concept:
GXG, together with our global brand spokesperson Gong Jun, brings high-quality clothing that is "just right for work". It aims to enable urban people to enjoy a decent, comfortable, and fashionable zero-pressure commuting life by focusing on urban commuting scenes and separating the brand style from too serious business and too casual sports style.
Our Consumers:
Overally 20-40 years old, and corely aims at urban elite men, who is 25-35 years old, and with a certain income and taste.