On May 27, 2019, Mulsanne Group officially landed on the Hong Kong Stock Exchange to ring the opening bell, with the stock code 1817.HK.
· Under the brand concept of “China X (China Crossover)”, with # IT'S MY GAME # as the theme, GXG (products of 2019 winter)cooperated with Tetris, trying to make the young generation growing up under the digital wave respect the rules in life; however, create infinite happiness in the ordinary life, always keep an independent personality, and return to the true self.
On October 12th, GXG X TETRIS launched a super screen Tetris game challenge at the Shanghai Global Port Twin Towers.
· In June, Pepsi ×gxg jeans series was officially launched. Inspired by Pepsi’s iconic red, white and blue colors, as well as Pepsi related graphic elements, this series contains the fashionable single product profile, matches the vibrant hue to present the trend of new season, expresses the present life attitude and the positive individual proposition with completely new form.
· We grow in G speed: the online and offline results exceeded 10.5 billion, the annual composite growth exceeded 60%; another new high was created on Tmall Single Day; GXG single brand exceeded 350 million, winning Tmall fashion men’s wear No. 1. on Tmall 11.11.
· We move the first step in globalization: the GXG store in Sands, Macau, and the Venetian Yatlas store in Macau, two new overseas stores were first opened.
· We develop with new technology: GXG worked with Fast & Furious 8 to launch the AR black technology series to create “a T-shirt which can watch movie”, using the New York City series and the pure white inverse space-time series to interpret 3D fashion.
· We continue to cross border: we worked with the “Godfather of Street Art” Ronenglish to launch a joint collaboration series, interpreting fashion and youth with product art.
· We keep expanding the business landscape: we invested in 2XU, grabbed professional sports area.
· Online and offline business were on the upgrade, with the total sales performance exceeding 8 billion. E-commerce went back to the peak. The GXG brand exceeded 274 million on Tmall 11.11, winning Tmall men’s wear No.1. GXG’s integrated marketing Happy G Time on Tmall 11.11 won the Gold Award for Men’s Wear of Golden Wheat Awards.
· gxg jeans\gxg.kids worked with KRUNK Bear to launch a joint collaboration series, deducing “fashion is defined by me”.
· Cross-border cooperation all-star record: the Group joined hands with more than 30 popular superstars in street snap to interpret the latest fashion. The Group sponsored the concerts of Jacky Hok Yau Cheung, Eason Chan and Mayday, interpreting the idea of “audiovisual feast, trend without boundaries.”
· On January 20, Yatlas flagship store was opened.
· Brand WeChat member started and realized O2O inter-working. The whole country “cloud storehouse” was opened to realize the goods direct adjustment system in the whole country.
· GXG has teamed up with box office filmmakers - Mr. Six for video and blockbuster covers and has partnered with 300 cinemas in 28 cities across the country.
· By the end of December, the Group had 1,112 stores in China, with retail sales exceeding 2.834 billion.
· Participate in Wanda Group 100 shops celebrating
the O2O interaction; by the end of 2014, the Group had 1,111 stores, with
retail sales exceeded 2.813 billion.
· Korean half-blood artist Denise Wu, who signed with GXG, served as the brand image ambassador.
· At the end of 2013, the Group had 972 stores, with retail sales exceeding 1.989 billion.
· The Group brand sales exceeded 100 million on Tmall 11.11.
· The flagship gxg.kids store was opened on August 6th.
· At the end of 2012, the Group had 901 stores, with retail sales exceeding 1.818 billion.
· The national tour with #GXG China Music Tour # as the theme opened the curtain.
· The Group achieved success or failure strategic cooperation with all kinds of strong department stores.
· On Tmall 11.11, the Group, with the performance of 46 million, ranked the first in the network.
· At the end of 2011, the Group had 747 stores, with retail sales exceeding 1.695 billion.
cross-border cooperation with Mercedes-Benz SMART Fashion Car, GXG launched the
“Light a City for Love” project.
August 6th, the official GXG flagship store was opened, and became famous for
its performance of more than 10 million on Tmall 11.11.
· gxg jeans flagship store was opened on October 1.
· At the end of 2010, the Group had 487 stores, with retail sales exceeding 938 million.
· At the end of 2008, the Group had 88 stores in China, with retail sales exceeding 96 million.
· On March 12, GXG men’s wear operations team was established; on August 18, GXG men’s wear had the first store.
· At the end of 2007, GXG had 6 stores, with retail sales exceeding 2.83 million.