GXG collaborates with 5 designers/artists (Paola、Shantell Martin、Chanoir、Jianshiyang Zhang、Jason Freeny) around the world. By creating new elements, doodling, doing line arts and color rendering to express the theme"ART VACATION".
· GXG crossed over with PopMart, Felix the Cat, #FR2, Dabei Universe & New Doctrine to launch joint series respectively, continuously outputting new concepts, new products and new experiences.
· In September 2021, GXG Wanda flagship store on Taiyuan Street in Shenyang was grandly opened, and Wanda Plaza jointly created GXG Star Electronic Music Festival, creating a new trend gathering place for Shenyang.
· In autumn, GXG launched a special plan for the sweater category, launched a joint series with Zhi Chen, a famous designer in the international knitting field, and established a “wool company”.
· In 2021, the IP of “GXG Youth Down Manufacturing Bureau” returned, with the theme of “Going to the Wild”, calling on young people to find their youth attributes in diverse urban outdoor scenes and create down jackets that are more suitable for young people.
· GXG’s 2021 winter new product launch conference placed the show on the beautiful area of nature - "Qinghai Golmud", setting up a "pro-life camping theme live broadcast room" outdoors, invited Bi Wenjun, a young actor and the brand’s friend, He Guangzhi, a talk show Actor, Chen Peng, a designer, AnnyFan, fashion blogger, and KK the host, came to the scene to share their views on "the relationship between fashion and outdoors".
· The brand logo of gxg jeans has been upgraded, with a new visual image and products, conveying new brand concepts.
· gxg jeans crossed over with popular IPs such as Popeye, BEYOND CLOSET, and Mr. Qi and Miao-Ms., to carry out the fun to the end, and young people will never be bored.
· gxg.k!ds upgraded its 2021 spring and summer brand image, released a new logo, with hot air balloon and exclamation mark as the prototype, symbolizing children's curiosity and free childhood life.
· gxg.k!ds cooperated with Mile Childhood, Zhou Riyang, Mr. Qi and Miao-Ms., Seji Bullock, Xiong Liang's "Little Nian Beast" to deliver the brand concept of "Explore and Play different".
· YATLAS participated in "Ontimeshow 2022SS / Shanghai Fashion Week", which is the first showroom of the brand; and became the first batch of brands to settle in "THE UNION by Shitang", expanding new channels for Yatlas.
· MOVBAIN cooperated with the fashion blogger Zheng Sharong, launched the early spring series, showing women’s individual charm.
· shadesofmylife & Gxiayan, the ins blogger, appeared in London fashion week wearing MOVBAIN’s clothing.
· MODE COMMUTER was launched on September 26th, advocating modern commuting style. The first store in China was located in Baolong City in Binjiang, Hangzhou, and image stores were opened in Ningbo/Nanchang respectively on October 1st.On the same day, the FREE VOLT brand was launched simultaneously, opening its first retail store in Hangzhou and image store in Ningbo on October 26th.
· In October, GXG’s first intelligent space which integrates innovative experimental retail and immersive art – GXG Wuhan Han Street flagship store was opened. It has three floors, with a total area of about 800+ ㎡, and gathers the multi-brands of Mulsanne Group.
· Ningbo GXG Tianyi
flagship store is renovated and upgraded to unveil with cool industrial style.
· The first self-made IP”GXG Youth Down Manufacturing Bureau” invites Fan Chengcheng, a Cainozoic popular idol, to be the director of this Bereau. The holographic show was broadcast live online and witnessed by 200W audience to break down the boundary of down category and reshape its definition.
· gxg jeans reshaped its brand DNA by co-branding with Godzilla, Meihua, Pack-man and 7-Up, and made many young fans become brand fans.
· gxg.kids 2020 winter series appeared at KIDS WEAR in Shanghai Fashion Week, focusing on “Delicious Journey of Caspolisha” and “Save Polar Bear Project”, exploring more possibilities of children’s fashion.
· MOVBAIN brand updates its Logo, vision and products, comprehensively enhance the brand experience.
· On November 11th, the total performance(both online and offline) of Mulsanne Group has exceeded 737 million; the total e-commerce performance of GXG single brand has exceed 415million, ranking first in Chinese men’s wear.
· Under the brand concept of “China X (China Crossover)”, with # IT'S MY GAME # as the theme, GXG (products of 2019 winter)cooperated with Tetris, trying to make the young generation growing up under the digital wave respect the rules in life; however, create infinite happiness in the ordinary life, always keep an independent personality, and return to the true self.
On October 12th, GXG X TETRIS launched a super screen Tetris game challenge at the Shanghai Global Port Twin Towers.
· In June, Pepsi ×gxg jeans series was officially launched. Inspired by Pepsi’s iconic red, white and blue colors, as well as Pepsi related graphic elements, this series contains the fashionable single product profile, matches the vibrant hue to present the trend of new season, expresses the present life attitude and the positive individual proposition with completely new form.
· We grow in G speed: the online and offline results exceeded 10.5 billion, the annual composite growth exceeded 60%; another new high was created on Tmall Single Day; GXG single brand exceeded 350 million, winning Tmall fashion men’s wear No. 1. on Tmall 11.11.
· We move the first step in globalization: the GXG store in Sands, Macau, and the Venetian Yatlas store in Macau, two new overseas stores were first opened.
· We develop with new technology: GXG worked with Fast & Furious 8 to launch the AR black technology series to create “a T-shirt which can watch movie”, using the New York City series and the pure white inverse space-time series to interpret 3D fashion.
· We continue to cross border: we worked with the “Godfather of Street Art” Ronenglish to launch a joint collaboration series, interpreting fashion and youth with product art.
· We keep expanding the business landscape: we invested in 2XU, grabbed professional sports area.
· Online and offline business were on the upgrade, with the total sales performance exceeding 8 billion. E-commerce went back to the peak. The GXG brand exceeded 274 million on Tmall 11.11, winning Tmall men’s wear No.1. GXG’s integrated marketing Happy G Time on Tmall 11.11 won the Gold Award for Men’s Wear of Golden Wheat Awards.
· gxg jeans\gxg.kids worked with KRUNK Bear to launch a joint collaboration series, deducing “fashion is defined by me”.
· Cross-border cooperation all-star record: the Group joined hands with more than 30 popular superstars in street snap to interpret the latest fashion. The Group sponsored the concerts of Jacky Hok Yau Cheung, Eason Chan and Mayday, interpreting the idea of “audiovisual feast, trend without boundaries.”
· On January 20, Yatlas flagship store was opened
· Brand WeChat member started and realized O2O inter-working. The whole country “cloud storehouse” was opened to realize the goods direct adjustment system in the whole country.
· GXG has teamed up with box office filmmakers - Mr. Six for video and blockbuster covers and has partnered with 300 cinemas in 28 cities across the country.
· By the end of December, the Group had 1,112 stores in China, with retail sales exceeding 2.834 billion.
· Participate in Wanda Group 100 shops celebrating
the O2O interaction; by the end of 2014, the Group had 1,111 stores, with
retail sales exceeded 2.813 billion.
· Korean half-blood artist Denise Wu, who signed with GXG, served as the brand image ambassador.
· At the end of 2013, the Group had 972 stores, with retail sales exceeding 1.989 billion.
· The Group brand sales exceeded 100 million on Tmall 11.11.
· The flagship gxg.kids store was opened on August 6th.
· At the end of 2012, the Group had 901 stores, with retail sales exceeding 1.818 billion.
· The national tour with #GXG China Music Tour # as the theme opened the curtain.
· The Group achieved success or failure strategic cooperation with all kinds of strong department stores.
· On Tmall 11.11, the Group, with the performance of 46 million, ranked the first in the network.
· At the end of 2011, the Group had 747 stores, with retail sales exceeding 1.695 billion.
cross-border cooperation with Mercedes-Benz SMART Fashion Car, GXG launched the
“Light a City for Love” project.
August 6th, the official GXG flagship store was opened, and became famous for
its performance of more than 10 million on Tmall 11.11.
· gxg jeans flagship store was opened on October 1.
· At the end of 2010, the Group had 487 stores, with retail sales exceeding 938 million.
· At the end of 2008, the Group had 88 stores in China, with retail sales exceeding 96 million.
· On March 12, GXG men’s wear operations team was established; on August 18, GXG men’s wear had the first store.
· At the end of 2007, GXG had 6 stores, with retail sales exceeding 2.83 million.